Oneclaims

Project brief
Create a logotype for an Irish insurance company named Oneclaims.
inspiration
Mobil Oil
The red "O" helps people pronounce the brand name and creates a memorable design.
Harvard University Press
The simplicity and distinctive nature of this logotype is really something special
Chase Bank
It's one of the most iconic logos that are not that known by the public. Distinctive!
THEME A: The Umbrella
There is something about umbrellas which is beautiful in its’ ubiquitous nature... It protects us and is a loyal companion wherever we might go. A bit like insurance companies protect our interests no matter what happens in life. (Plus a subtle wink to Irish climate and heritage of the brand).
A1 An umbrella seen from above
A2 A large umbrella that covers the entire word
A3 Umbrella + Coat of arms
THEME B: The hidden element
There is something almost magical about logotypes that has a hidden message. Some of the most iconic ones like Mobil Oil or Fedex springs to mind. Pure greatness :)
B1 Large "1"
B2 The "1" is embedded in the "n"
B3 A more discrete version of B2
The client chose concepts A1 and B1 for further design development. He later chose B1 as the final version of the logo.
sketches
A1
B1
Initially B1 was chosen but was later scrapped. Instead, we created a version were we moved the "1" into the middle of the word. Oneclaims=CLA1MS
New version of B1
Final design
The color scheme is kept simple – with only two hues: gold and navy. We wanted it to feel trustworthy and stable. The golden "1" and slightly elevated to make it easier to read the word as "1-claims"
A version of the logo for small applications such as social media
Other projects: 
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Maximum Viable Product Design
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