photo by Frida Berglund photography
Hi, my name is Axel - founder of MVP Design. I'm devoted to helping my clients into the Race to Zero. I want my short tenure as Designer to make a difference and I feel strongly that we should act to protect our living habitat, animals and people- before it's too late. I know that design can make a difference for the better.
Philosophy
"Good design is design that makes you feel good – that's essentially what it's about..." 
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Contact us at:
letsgo@mvpdesign.se
@thedesignmvp
Our mission
To help as many companies as possible decrease their co2-footprint within this decade. As a planet we need to halve our global carbon emissions before 2030 to avoid a planetary catastrophe – mvpd was founded with the belief that technology & design will be a key resource in the #racetozero. Lets' decarbonize the world before it's too late.
Read our 'Good Innovation statement'
MVP Design stands for Maximum Viable Product Design. The name is a play on the start-up term "minimum viable product" and "most valuable player". Essentially I believe there should be a new product standard in the future. It should set the bar on a higher level when it comes to durability, usability and sustainability. The era of linear consumption is coming to an end. We are at the brink of something radically new. Future products will be much more resource-efficient and clean. That is the future we want to help create.
Recommendations
JAne, ceo swopshop

“Here is a green and happy recommendation 💚♻️😁 I sometimes need his expertise on how we can simplify, improve and clarify(...). He is easy going, responsive and does efficient work. He’s a keeper” 💪😁” 

Victoria, ceo great it

“Axel is a fantastic UX-Designer with a good understanding for the bigger picture. He is attentive and thorough, but also flexible, easy-going and liked by customers. Our collaboration has worked very well and I would be happy to work with Axel again!” 

Sofia, founder scorpiorising.se

“Had it not been for Axels extreme care for detail and hard work to fully comprehend my complete vision, I would not be where I am today. With him fully grasping what I wanted to create, I felt more than comfortable leaving him with the reigns in the design process. His patience with letting my ideas evolve organically and then organize the product in accordance has been invaluable to me and work.”

GUSTAV, CEO LUNDAMAN INSTRUMENT

“The collaboration between our R&D department and AM Design has been running smoothly throughout the project. Axel has not only helped us with design but also guided our thought-process in order to make it easier for the end-user.”

Contact us
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About.

Axel Moll – @thedesignmvp

Hi, I'm Axel – an Åre based designer focused on helping my clients decarbonize and rethink their creative approach
#racetozero

Recommendations

"Axel is a fantastic UX-Designer with a good understanding for the bigger picture. He is attentive and thorough, but also flexible, easy-going and liked by customers. Our collaboration has worked very well and I would be happy to work with Axel again!"

Victoria
CEO Great IT

“Here is a green and happy recommendation 💚♻️😁I
sometimes need his expertise on how we can simplify, improve and clarify(...). He is easy going, responsive and does efficient work. He’s a keeper” 💪😁

Jane
Founder/ CEO Swop Shop

Had it not been for Axels extreme care for detail and hard work to fully comprehend my complete vision, I would not be where I am today. With him fully grasping what I wanted to create, I felt more than comfortable leaving him with the reigns in the design process. His patience with letting my ideas evolve organically and then organize the product in accordance has been invaluable to me and work.

Sofia
Founder/CEO Scorpio Rising

Mission

To help as many companies as possible decrease their co2-footprint within this decade. As a planet we need to halve our global carbon emissions before 2030 to avoid a planetary catastrophe – mvpd was founded with the belief that technology & design will be a key resource in the #racetozero. Lets' decarbonize the world before it's too late.

Philosophy

I believe that good design is design that lasts. Only when we maximize products viability can we become sustainable 🌍

MVPD= Maximum Viable Product Design 💪

Experience

product designER, designit cph
2015-2017

Design physical products (everything from kitchen utensils to large medical equipment)

Designer am design, malmö
2017-2020

Serving clients in the Greater Copenhagen area in UI/UX related design projects

FOUNDER MVPD
2020-present

Creating "MVP brands" and digital experiences for the progressive client

Go to topletsgo@mvpdesign.se

Our mission is to help as many companies as possible decrease their co2-footprint within this decade. As a planet we need to halve our global carbon emissions before 2030 to avoid a planetary catastrophe – mvpd was founded with the belief that technology & design will be a key resource in the #racetozero. Lets' decarbonize the world before it's too late.

Copyright 2021
Maximum Viable Product Design
Duved, Sweden